Feeld

Lead Product Designer + Design Director





Feeld is a platform for alternative dating, for people who are beyond labels. 


The founding team approached me to solve the key issues of the existing Feeld app and the brand:

  1. Ambiguous interaction patterns
  2. Incoherent and unscalable interface elements
  3. Disconnected brand and interface language

Working closely with the founding team for 4 months, I helped them to build a simple and more coherent user experience, created a comprehensive and scalable visual system.


The Result


After the release of new version, Apple iOS App Store rating increased from 2.5 stars to 4.5 stars and got hundreds of positive feedback from the users.

With the traction that new version has created, Feeld featured in international news outlets such as NY Times ↗ and Elle ↗.


Team


  • Savas Ozay - Lead Product Designer + Design Director
  • Dimo Trifonov - CEO, Founder
  • Ana Kirova - Product Manager


Credits


Oscar Grønner - Illustrator ↗



Feeld.co ↗